Founder Sophie loves a traybake. What she doesn't love is the rubbish that so often goes into them - refined sugars, empty calories and preservatives. 

So Sophie began developing recipes for her favourite traybakes which optimised nutrition whilst losing zero deliciousness. Many trials and many errors later, Unrefined Bars' indulgent traybake snack bars were born, every bit as moreish as the supermarket alternatives.

Our products show that traybake bars can actually add nutrition into your diet, as part of a healthy, balanced diet, rather than being something we grab out of convenience and then feel guilty about later.